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Discover our collection of unique handwoven rugs
About Azarbi
Our Story
Azarbi — meaning “rugs” in Tamazight — was born from a simple belief: the women who weave these masterpieces deserve to be recognised, respected, and fairly paid.
“Every knot in an Amazigh rug is a word. Every rug is a story. We simply help these stories find the homes that will cherish them.”
— Azarbi Founding TeamWhy Azarbi Exists
The Problem We Saw
For centuries, Amazigh women across Morocco's Atlas Mountains have woven extraordinary rugs — each piece a living archive of family histories, spiritual symbols, and tribal identity.
Yet these artisans rarely saw fair compensation. A complex chain of middlemen, exporters, and mass-market retailers extracted the value at every step, leaving cooperatives struggling to sustain their craft and communities.
The rugs sold for thousands in European and American showrooms. The women who spent months weaving them earned a fraction.
What We Do Differently
Azarbi removes every intermediary between the weaver and you. We travel to the cooperatives, build long-term relationships, and let artisans set their own prices based on the true value of their work.
Every rug comes with a Certificate of Authenticity documenting the weaver's name, her cooperative, the region, materials used, and approximate weaving duration. You know exactly who made your rug and where your money goes.
This isn't charity — it's commerce done right. Fair pricing for exceptional work.
Our Pillars
Zero Middlemen
Direct from weaver to you
We work directly with 35+ cooperatives across the Middle and High Atlas Mountains. No warehouses, no wholesalers, no markups. The price you pay reflects the true value of the artisan's work.
Fair Compensation
Artisans set their own prices
Our weavers determine their rates based on the complexity, materials, and time invested. We pay 100% upfront — never on consignment. Every transaction is transparent and traceable.
Cultural Preservation
1,000+ years of living tradition
Each rug carries centuries of Amazigh symbolism — diamond motifs for protection, zigzag lines for water and life. By purchasing directly, you help ensure these techniques survive for future generations.
Sustainable Craft
Natural materials, zero waste
Virgin wool from local sheep, natural plant and mineral dyes, hand-spun yarn, and sun-drying. Every step is traditional, sustainable, and produces rugs built to last 50+ years.
Our Impact
Where Your 5% Goes
We reinvest 5% of every sale back into cooperative infrastructure. This isn't a marketing pledge — it's a core part of our operating model. Here's how it's spent:
Looms & Equipment
Funding modern wooden looms and wool processing equipment so cooperatives can increase output without sacrificing quality.
Natural Dye Workshops
Training in traditional plant and mineral dyeing techniques — pomegranate, indigo, saffron, henna — keeping ancient colour recipes alive.
Literacy Programs
Supporting reading and numeracy education for artisans and their children, enabling cooperative members to manage their own finances.
Apprentice Stipends
Monthly stipends for young women learning to weave, ensuring the next generation can afford to pursue the craft.
The Craft Behind Every Rug
Shearing & Sorting
Wool is sheared from local sheep in late spring, then hand-sorted by quality and colour. The finest fleece is reserved for Beni Ourain and Azilal rugs.
Spinning & Dyeing
Wool is washed in mountain streams, carded, and spun into yarn on wooden drop spindles. Natural dyes are prepared from pomegranate, indigo, saffron, and henna.
Weaving & Finishing
Weavers work on traditional low-ground looms, tying each knot individually. A single rug may contain over 100,000 hand-tied knots and take 2–6 months to complete.
Browse Collections
Discover one-of-a-kind rugs handwoven by the artisans behind our mission.
Meet the Weavers
Get to know the women preserving these ancient techniques across the Atlas Mountains.
Commission a Rug
Design your dream piece with our master weavers. 100% custom, 100% unique.